yle.fi : "UUTISET
News 4.3.2016 10:12
Turku bus card offer converts thousands of motorists to public transport
It can be tricky to get drivers to give up their cars and hop onto a bus, but an innovative scheme in Turku has helped more than 5,000 motorists swap their car keys for a bus card—free of charge. The special promotion runs to the end of March and is open to anyone who holds a driving license and doesn’t already have a bus card.
Turku has added thousands of new bus users in the last month. Image: Henrietta Lehtinen / Yle
Motorists in the Turku region are able to get a taste of bus travel this spring at no cost. The offer is open to anyone with a driving license who has not previously registered a bus card. If they sign up with Föli, the region’s transport authority, their first card will be loaded with 20 euros worth of travel.
The campaign has been extraordinarily successful since it started at the beginning of February, with some 5,000 motorists signing up to see what it’s like to travel by bus."