Derby traders welcome bus firm's free Sunday service | Derby Telegraph: "Mr Hornby said that last Sunday – which was the first time Freeride Sundays came into operation – the feedback from customers had been positive.
He said: "The reception we received from our customers after the first Sunday was fantastic."
The firm, which also operates services in Nottinghamshire, said by giving away free bus travel it hoped to encourage more motorists to try public transport as an alternative to taking the car.
Mr Hornby said: "We want to see more people discover the comfort, convenience and value for money that our buses provide, while helping cut congestion on our busy roads.""
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