A new ad campaign for Swedish public transit service Västtrafik turns toy cars into an imposing illustration of the 30,000 vehicles that could be removed from the road through a current promotion offering drivers in the region free bus transport for two weeks.
Removing 30,000 cars from the roads of western Sweden would amount to a 15% reduction in daily car commuters, a stat that creative agency Forsman & Bodenfors chose to represent through miniature cars. The result of the intricately assembled ad concept is a spot that shows the scope of what could be accomplished with the promotion:
https://www.adweek.com/creativity/30000-toy-cars-illustrate-how-mass-transit-could-dramatically-reduce-traffic/
